Breaking Down on "Breaking Dawn": "t's going to be a good weekend for fans of teenage vampires. Breaking Dawn, the fourth installment in Stephenie Meyer's Twilight book series, hits bookstores at midnight tonight.
Superstore chains are getting into the spirit of things. Borders Group (NYSE: BGP) will be hosting release parties tonight at 900 of its stores, complete with costume contests, trivia, and character debates.
As the heir apparent to J.K. Rowling's Scholastic (Nasdaq: SCHL) series of Harry Potter books, chains hope they have another magical hit series on their hands. Their efforts aren't just about summer release parties -- they're also attempts to engage young readers, an audience that real-world retailers like Borders, Barnes & Noble (NYSE: BKS), Books-A-Million (Nasdaq: BAMM), and Hastings Entertainment (Nasdaq: HAST) desperately need in order to survive in an age where youngsters are fixated on the Internet. It shouldn't come as a surprise to find three of the four retailers struggling with share prices in the single digits."
Read more here BREAKING NEWS
Saturday, 2 August 2008
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