Read More Here:: "The New York Times has 32 reporters covering the Olympics in Beijing. Thirty-two! That's quite an investment from a company in the newspaper industry. Any big cash outlay is risky these days. Without relying on the crutch of 'official budget numbers,' we combined our sophisticated economic estimation skills with a patented 'Media Value' formula to determine: Is this Olympics coverage worth the cost? Read on!
How Much Does It Cost?
Travel: Expedia is offering four-night packages to Beijing right now for $1570. The Olympics are two weeks long. Throw in an extra day on either end, and we'll call basic travel and housing costs $6,000 per reporter. Total: $192,000"
Wednesday, 13 August 2008
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