Ground-Breaking IRI Economic Study Finds Broader Mix of Consumers Turning to Wal-Mart - MarketWatch

Read More here: Ground-Breaking IRI Economic Study Finds Broader Mix of Consumers Turning to Wal-Mart - MarketWatch: "CHICAGO, Aug 06, 2008 (BUSINESS WIRE) -- As consumers modify their shopping patterns to try to save money on both their gas and consumer packaged goods (CPG) expenditures, they are turning to supercenters to find bargains. Many are finding these great deals in Wal-Mart, which is now posting share gains in 84 percent of top 100 CPG categories. IRI is taking a closer look at the retailer's latest success in its economic study, 'IRI Times and Trends: Wal-Mart: Helping Consumers Navigate a Transforming Economy,' which explores Wal-Mart's role in helping consumers navigate in a transforming economy through strategies to deliver affordable products and healthcare and an enhanced shopping experience that will keep consumers coming back for more even after economic conditions improve."